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For an FMCG company that distributes millions of units of their merchandise all over the nation, or a Retail company with thousands of stores across the country, simply monitoring and managing logistics, distribution, or sales force can be a very complex and time-consuming process. In most cases, the problem is not the lack of data but unconnected data which are scattered in different departments, systems, etc. making it a challenge to connect and integrate these data, and understand them in a meaningful way.